Swishverse for NBN23
A gamified basketball app transforming fan engagement with immersive challenges and rewards.
At Nomu Labs, we collaborate with NBN23 to develop SwishVerse, a gamified loyalty platform that is revolutionizing how fans and players interact with the world of basketball. Designed to maximize the user experience, SwishVerse integrates innovative dynamics and advanced tools that blend gamification, community, and rewards.
With interactive challenges, mini-games like Wordle and Trivial, and a battle pass system that keeps users engaged through daily, weekly, and monthly objectives, SwishVerse fosters continuous participation. Additionally, the platform offers a rich social experience with a feed where users can share posts, interact, and personalize their content.
Rewards range from avatars and digital badges to physical products, incentivizing active participation and celebrating user progress. With over one million downloads, this beta represents a milestone in basketball digitalization, creating a space for players, fans, and brands, and paving the way for a more connected and gamified future in the sport.
SwishVerse is not just an app; it's a digital meeting point for all basketball enthusiasts.
An educational platform with gamified basketball challenges to inspire young athletes.
At Nomu Labs, we are proud to have developed Hoops for School, a platform designed for FIBA’s Hoops 4 Schools project. This innovative system leverages challenges and gamified dynamics to assess and promote the engagement of basketball federations worldwide.
With this tool, FIBA can measure how countries utilize funds allocated to promoting basketball and the values the organization stands for. It also encourages schools and students to participate in international activations, creating a positive impact on school sports and strengthening communities.
Our team worked closely with FIBA to develop an application that not only simplifies impact monitoring but also optimizes investment in school basketball globally. Hoops for School is a testament to how technology and innovation can make a real difference.
At Nomu Labs, we remain committed to projects that generate tangible and transformative impact.
NBN23 Marketing
Driving visibility and engagement for NBN23 with strategic content and network management.
At Nomu Labs, we have elevated NBN’s digital marketing to new heights, combining creativity, analytics, and strategy to deliver impactful results. Our team manages social media comprehensively, crafting engaging content that aligns with the brand’s objectives.
We also design effective email campaigns, create targeted audiences, optimize SEO to enhance search engine visibility, and provide continuous support in review management to maintain a positive and professional image. Through weekly reports, we analyze campaign performance and adjust strategies to ensure NBN stays at the forefront of digital marketing.
With a proactive approach, we focus on creating meaningful user experiences while maximizing the brand’s reach, impact, and digital presence.
An art-tech platform redefining creativity with 70,000 AI-generated images.
At Nomu Labs, we partnered with LensAI to deliver a groundbreaking project that combined the power of artificial intelligence, creativity, and user engagement. Our efforts resulted in over 70,000 NFTs generated using AI, reaching 8,400 users and producing 506 videos, setting new benchmarks in NFT creation and interaction.
We supported LensAI across three global events:
Text2Garment at Slush 22, Finland: Users created custom NFTs with LensAI, which were then printed onto T-shirts alongside their unique tokens.
Raave Bogotá: We hosted a themed NFT creation contest where the community voted for winners. The generated content was displayed at a celebratory event, showcasing the power of community-driven digital art.
FutureWave NYC: Artists and fans collaborated to design AI art and video clips, using AI templates to unlock new creative possibilities.